Dhaka is getting ready to observe the biggest religious festival of the year -Eid-Ul-Fitr.

In this month of Ramadan, along with world muslim community, we, Bangladeshis are also fasting, praying and restraining ourselves from all wrong doings and counting days to have the final iftar and celebrate Eid with joy and happiness. There is already the excitement among the children, who just can't wait for the day to come.

Shopping for friends and family is a tradition, we are continuing since long. That is why the shopping centers are overcrowded from the first day of Ramadan till the dawn of Eid day. More over, according to a government regulation, this year we have got a chance to experience overnight shopping from 15th day of the holy month.

The local fashion houses are busy delivering their best while the shoppers who are accustomed to Bangladeshi brands by now, paying frequent visits to these boutiques. Demand of imported cloths has fallen as the local boutique houses are providing what the fashionable people want. But the success of the boutique houses did not come easy.

In the Dhaka Calling's current issue, we told the story of the journey and the accomplishment of a group of franchisers who took this trend to a superior level and still climbing higher.

Eid Mubarak to all!

Kazi Wahidul Alam
Editor 
Dhaka Calling